You're never too young for a cuddly new friend. Thats why our baby soft toys are specially designed to entertain and delight your little one from birth. Our adorable animal collection features bears, butterflies, bees, caterpillars and snails, all ready for cuddles and playtime. Our versatile baby soft toy ranges have everything from classic hug toys to engaging activity and pull-along toys, to stimulate your baby in a wide range of different ways. So whether theyre in the cot, out in the pushchair or on the play mat, theres always a friendly face by their side